Video is the online present and the future.
A great video marketing strategy for your business is not optional anymore.
Keep scrolling to know why.
Content is King.
We’re sure that you already know that. If not, you should READ THIS.
Working with a handful of clients through WebBuzz and Wealthify, we can back up the claim that content marketing is the name of the game for bringing in lots of traffic.
It was our main strategy since 2016 to gain more inbound visits for our client.
But what about 2019?
Online consumer behavior in Australia is constantly changing regardless of the industry.
Blogs may bring you traffic but this may not be the case in the near future.
For 2019, we are placing our bets on video-based content, and not just the usual content marketing pieces such as ebooks or blogs.
We invested a lot of dollars to establish Viddo.
We’ve dedicated a portion of our budget to equipment and editing in order to provide TV-quality videos.
The lion’s share of our budget is dedicated to video marketers who are helping us with content promotion.
We also invested in our own video marketing platform so business owners and marketers can measure a clear ROI on video content.
Plus, we are giving great value to find local Sydney businesses for our launch ambassadors.
We are pivoting our usual strategy away from text-based content to explore the deep end of video marketing.
Here’s why we are doing it, and more importantly, why you should do this too.
There’s An Ocean of Content Out There
Never settle for what you know today.
The strategies that might be effective for your digital marketing for the last three years may fade away soon.
Over time, even the best strategies used by the best marketers will have declining performance.
As more people learn about a thing and start using it, the market gets saturated.
Here’s an example.
Roughly two decades ago, display advertising was the boon in the online marketing world.
In fact, when HotWired ran the first display ad in 1994, 44% of people who have seen the ad clicked the ad that looked like this:
Through the years, display advertising helped a lot in getting traffic and marketers learned how to leverage this strategy to track down conversions.
But as more businesses display their ads on millions of websites, people began ignoring them and developed ad blindness.
This resulted in a significant drop in click-through rate of display ads, which is now at a measly 0.05%.
This is a huge drop from 44%!
Sure, we have now better ways to create compelling display ads.
Also, there are now various tricks such as color A/B testing and CTA button testing to increase click-through rates.
But display advertising has seen better days, and there are now more effective ways to ensure that your message will resonate well with your market.
The same path of regression is being trailed by conventional content marketing pieces such as blogs.
There are too many bloggers out there.
Too many brands are looking for a piece of the pie.
That live counter from worldometers.com is almost at 2.1 million, and it’s not even lunch time here in Sydney.
The blogosphere is now a saturated market, and it’s nonsensical to get a bigger share of the pie as they were five or 10 years ago.
This is why we’ve transitioned most of our content marketing to focus on video-style content.
Video Is The Next Big Thing
Video is set to explode and there’s no stopping it.
Cisco published a breakthrough whitepaper that shows the huge impact and potential of using video for marketing content.
Based on their projections, 82% of all consumer online traffic around the world will be video-based by 2021.
So most of us will consume video-based content in the coming years rather than text-based content such as white papers, e-books, or blogs.
People will start to ignore them and would pay attention more to videos.
The popular video-sharing website YouTube has now 1.8 billion active users every month.
It has more users than Gmail and currently at second place after Facebook that has over two billion users per month.
And those active YouTube users are spending at least one hour daily watching videos on the platform.
And take note of this: around 15 million Australians are visiting YouTube every month.
With our population nearly surpassing the 25 million mark, 60% of Australians are interested in video.
This is a huge engagement for a website that was activated in 2005.
And not surprising because they are considered as the pioneer in this field.
But there is still time.
You can start investing in video-based content before the market becomes saturated too and your efforts will be drowned in the great ocean of content.
Videos Are Great in Customer Conversion
Using video can help you in attracting leads, convert customers, and boost your online sales.
In fact, we have designed Viddo as a marketing platform so you can easily measure a clear ROI on video content.
Whether it’s product reviews, company testimonials, or recruitment videos for your career page, a video is an effective medium to catch the attention of your target market.
Using video can increase audience understanding of your business by 74% as it can easily captivate audience interest compared to text-based content.
Plus, people naturally buy from brands that they trust, and video is a new opportunity for you to establish a more personalised connection for new visitors to your website.
Finally, sales leads that you acquire through video tend to be of higher quality that you can convert to paying customers.
These leads have engaged with your video, so they have a higher interest to know more about what you are offering.
You can further convert them through registration forms, downloadable content, or opt-in forms.
Adding video on your website will keep your visitors longer and have them engaged with your message in a more creative way compared to text-based content.
A recent study reveals that businesses that are using video marketing receive 34% higher site conversion and 27% higher CTRs compared to those who don’t.
Here are the things we know so far:
- Video-based content is now the online marketing trend.
- More people enjoy video content at an unprecedented rate (60% in Australia).
- Using video can convert visitors into leads and with the right strategy can convert leads into customers.
Now is really the time to add video to your marketing mix before it becomes too saturated in the market.
Here are the best practices we recommend so you can start dominating your competition in 2019 and for the next few years that video is set to grow rapidly:
Five Tips for Successful Video Marketing
1. Tell stories
Effective videos don’t sell too much. Instead, they tell stories.
If you want your audience to watch your videos, you need to offer them value.
The best way to provide value is to tell stories that can resonate with your viewers.
The more creative and powerful you can tell stories about your brand, the more likely your target market are going to connect with your company.
2. Make the first 10 seconds really interesting
The average attention span online now is only 8.5 seconds.
So you need to use the first 10 seconds wisely to hook up your viewers.
You should bring your story to life quickly to gather interest as people can easily find more compelling content to view.
In the first few seconds, you should be clear on what your video is all about and guarantee that your video is really worthwhile.
3. Add Calls to Action (CTA)
You can further optimise your video content by adding CTAs.
And remember, CTAs doesn’t always have to directly drive sales.
CTAs may also guide your viewers to:
- Check out other content
- Ask feedback
- Share on their social media profiles
- Follow or like your page
- Subscribe to your channel
4. Optimise for search
You could miss a lot of views and traffic if you fail to optimise your video content.
An easy way to do this is to use keywords in your title.
You might be already doing this for your website copy or blog, which is no different.
You just need to add the keywords you want to rank on Search Engine Results Page (SERP).
Video title is an important factor to rank well on YouTube and Google.
You should include your primary keyword in your title then be sure it is within the 66-character limit.
5. Work with Viddo
Producing high-quality and interesting videos and making sure that they are viewed by the right audience takes time, money and effort.
Avoid wasting your resources by doing this important task in-house.
You can instead outsource the job to Viddo!
We combine TV-quality video production with lead generation technology to turn viewers into customers.
And our team of video producers and marketers can help you maximise the returns for your investment in video marketing.
Today is the time to invest in your video marketing.
Don’t wait for the market to be too saturated.
Call Viddo on 1300 41 00 81.
Now is the time to invest in video, or you risk jumping ship too late.