‘Video lead generation’ is a fast-growing field of digital marketing. It’s not the same as simple video advertising. Rather, it uses original video content pitched to a defined target market in order to stimulate a desired user action.
Video lead generation works by connecting good video content to ‘lead capture technology’, so that viewers convert into leads. In this way, the business can grow its database of potential new customers.
Viddo Leads™ are the name & emails of interested viewers, captured off the screen of Viddo videos.
Although Viddo videos include the video lead capture technology, this does not automatically guarantee a flow of leads. To fully utilize the opportunity of your Viddo video you will need a flow of regular, targeted web traffic to the video. You can source this by working with a digital agency, or by upgrading to a Viddo Leads™ Traffic Campaign.
With our Viddo Leads™ Traffic Campaigns, we’ve made it super-easy to get the web traffic your video needs for video lead generation.